Caralay's brand identity consists of two parts, graphic (logo) and visual identity (colour). The logo is a abstract representation of wheels working together to make a vehicle move ahead, Caralay's wheels work together to provide our customers with a
seamless, premium and professional car care services.

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The identity is focusing on the freshness (quality of the products and services) of car care services that it offers, to showcase that in the visuals, the secondary pallet is a group of saturated bright colours. Here is the chance for Caralay’s identity to play with colours and make it rememberable.

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