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Caralay's brand identity consists of two parts, graphic (logo) and visual identity (colour). The logo is a abstract representation of wheels working together to make a vehicle move ahead, Caralay's wheels work together to provide our customers with a
seamless, premium and professional car care services.

The identity is focusing on the freshness (quality of the products and services) of car care services that it offers, to showcase that in the visuals, the secondary pallet is a group of saturated bright colours. Here is the chance for Caralay’s identity to play with colours and make it rememberable.

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