VISUAL IDENTITY, BRAND STARTEGY,
PACKAGING DESIGN & CREATIVE RETAINERSHIP
Collar features the suave and panache of bespoke tailoring with the highest quality fabric and elegant craftsmanship redefining menswear. They aim at perfection in each of their designs, well suited attire, crisp fittings with a soul of comfort, every Collar design stands out. That exactly is what we wanted to capture and delivery with this barnd identity.
Going for an intricate graphic and a simple serif wordmark, both supported by a sophisticated gradient and only the most royal color palette, we tried to give Collar a personality that one wouldn't help but notice.
The next phase was to deliver the same luxurious experience across all touchpoints to the customers. Social media, website, packaging, business cards, etc were all created with the same attention to detail and sauve.