An extension of Route 04, an All-American restaurant and bar in CP, Roast House 04 is a coffee house which embodies ‘the coffee culture.’ It is equipped with a diverse and well-thought of menu, full of coffee and bakes to die for.

With that in mind, and targeting the young and eclectic café-goers of today, we came up with this Identity.

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The typography makes the core of the identity, it is bold, out there and speaks for itself, just as the Route 04 identity does.
Supporting it with vibrant and high-spirited colors, we came up with all the applications for the same.

 

Packaging, Menu, Signage are a few of the many assets that we created for them.