ADS Spirit’s is one of India’s leading home grown liqueur brand based in Gurugram. They are known for their Classics like Royal Green, The Generation, etc.

For Diwali’20, ADS wanted to create a Limited Edition Gift Box for Royal Green.
The concept for this special edition was to be Vocal For Local. Keeping that in mind, we decided to feature kalamkari art on the packaging. The idea behind it was to keep it “hand-draw” in order to reflect the origins and the homegrown aspect of the brand.

 

Attention-grabbing, flamboyant and remarkable were a few attributes that the client was looking for, which is exactly the kind of character we tried to bring to the design.

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Photography by: Deepak Budhraja

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