VISUAL IDENTITY, BRAND STARTEGY,
PACKAGING DESIGN & CREATIVE RETAINERSHIP
Based out of Chhatarpur, New Delhi, Salton Bay is a delivery bakery. As fresh as it gets, baked to perfection with zero preservatives. Unlike any other bakery, Salton Bay has offers bakery items that can be devoured guilt-free. Helping it stand out and communicate the same to the customers was our goal with the project.
Creating a wity Llama that is full of puns and always has something to say, be it tidbits about how a particular item was baked or a bread pun that'll keep you chuckling through the day, this character was derived from none other than the owner of the brand.
Keeping the visual and verbal identity consistently wity and unforgettable across all platforms was the real challenge for this project.