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Reimagining the online presence for Sorrentina - An Authentic Italian FMCG Products Brand

The focus of the revamp

  • Driving Traffic and conversions

  • Customer Retention

  • Optimising for higher conversions


The biggest challenge faced during the redesign of Sorrentina's website was how to effectively showcase their two distinct categories of products - FMCG products that were delivered pan-India, and fresh products with limited delivery reach due to shelf life and logistical constraints. Our team had to devise a brand strategy that would accommodate both types of products and present them in a manner that was both user-friendly and reflective of Sorrentina's authentic Italian heritage.


Our design team rose to the challenge and set out to create a website that truly embodies Sorrentina's authentic Italian roots. The new website features a modern color palette, bold typography, and stunning imagery that showcases the brand's rich heritage and high-quality products. We also ensured that the website was not just visually appealing but also user-friendly and easy to navigate. By leveraging Shopify's full capabilities, we improved the user experience and made it seamless for customers to explore the brand's offerings and complete their purchases.

Project Scope

UX Design 
UI Design 
Photography Guidelines

Brand Strategy

The brand strategy for Sorrentina's website was a careful balance between creating an enjoyable user experience and maintaining the authenticity of the brand. By combining research-driven insights and creative design, we were able to create a website that truly represents Sorrentina and enhances its value in the eyes of its customers.

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Our Workflow

Our design studio prides itself on its UX-heavy workflow, which is grounded in robust consumer and market research. This approach allows us to gain a deep understanding of the target audience and their needs, which informs all subsequent stages of the design process. After conducting thorough research, we define the business processes and finalize the information architecture to ensure that the website is not only aesthetically pleasing but also highly functional and user-friendly. The result is a website that truly represents the brand, meets the needs of its target audience, and delivers an exceptional user experience

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Typography & Color Palette

The design team recognized the importance of maintaining the existing brand identity in the redesign of Sorrentina's website. To that end, we opted to reimagine the existing colors and fonts, rather than completely overhauling them. Small tweaks were made to improve the design language, while preserving the brand's recognizable aesthetic. This allowed us to maintain the brand's heritage and recall, while giving the website a fresh and modern look.

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