VISUAL IDENTITY, BRAND STARTEGY,
PACKAGING DESIGN & CREATIVE RETAINERSHIP
Vediko Origins is a community initiative directed towards providing fair business opportunities to farmers. It’s ultimate goal is to become a connecting scaffold between consumers and farmers. Having existed online for a couple of years, Vediko’s superior product quality had seen immense admiration from its existing clientele but in order to grow and target a bigger audience, it needed to grab it’s attention.
Keeping that in mind, we revamped it’s identity. Using earthy and natural colors and a versatile logo which makes the identity unique, distinctive and approachable, like the brand itself!
Using custom hand painted illustrations for packaging of the entire range makes the brand essence come together synchronously.
Photography by: Deepak Budhraja