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Brand Identity | Brand Name | Brand Assets

26 TEN

Brief:

We revitalised 26 Ten's brand by crafting a distinctive name and logo, aimed at reinforcing their established reputation in the commercial interiors and furniture industry.
Our goal for 26 Ten was to establish a brand identity which reflects their extensive experience and expertise in commercial interiors, building development, and furniture design. We aimed to strengthen their market presence and appeal to their affluent clientele. This rebranding effort was intended to solidify their reputation and support continued growth and success.

26 Ten is a well-established company with 50+ years of experience specialising in commercial interiors, building development, and furniture design. Renowned for their proficiency and quality, they cater to a high-end clientele, delivering sophisticated and functional spaces. Their comprehensive services and rich industry knowledge make them a trusted partner in creating exceptional commercial environments.

Our process for branding 26 Ten involved a thorough analysis of their market position and client base. We revitalised 26 Ten's brand by designing a logo that emphasises strength, symmetry, and organisation. Incorporating clean, precise lines, the new logo reflects their professional expertise and attention to detail.

An agile identity with logo sets that are fitting to various use cases: A family of sub brands was created - Studios, Developer & Furniture. Using a cohesive colour palette of brick red, black, and white, rooted in construction, reflects strength and directness, offering a clear and impactful visual representation of 26 Ten's expertise.we designed each logo with clean lines to draw attention and convey dynamism. This approach ensures a unified yet versatile brand that highlights their strength and professional organisation across all sectors.

Client:

26 TEN

Duration:

Project

Contributors:

Rishabh Pahuja, Tejal Tunge, Rijo Alex