Akounto is a cutting-edge fin-tech platform designed to simplify accounting and bookkeeping for US-based startups. With a focus on young entrepreneurs, freelancers, and IT professionals, Akounto aims to streamline financial management through user-friendly, automated solutions.

We partnered with Akounto to ensure consistency across all customer touchpoints, creating a dynamic web and mobile app with system automation. Our unified approach extended to the website and marketing collateral, including YouTube videos and blogs. This rebranding effort established a cohesive brand language that not only boosted customer acquisition and retention but also streamlined internal processes.

Our goal was to simplify the user journey through research-driven design. Our team of designers and strategists provided a comprehensive 360-degree solution, helping Akounto launch and build trust. We started by analyzing the existing architecture, revising it, and creating a new sitemap to better structure information. By understanding user behavior and competitor challenges, we crafted an experience that simplifies accounting and bookkeeping. The new identity features clear communication and efficient navigation, positioning Akounto as a trusted partner for startups in the US.