top of page

Brand Management | Brand Strategy | POSM | Social Media | TVC

DAMN GOOD SCOTCH

Brief:

Damn Good Scotch is a premium scotch designed for the millennial rebels of today, positioned as a daring and bold choice.

Our Approach:
We crafted a brand strategy that captures the audacious spirit of millennials, utilizing a bold color palette, hand-drawn typography, and imagery reflecting a lifestyle of defiance and confidence. Our marketing collaterals, from posters to social media content, consistently echoed the message of daring to defy and dominate. The POSM engaged customers with immersive brand experiences, while our dynamic social media strategy built a community of like-minded individuals.

Outcome:
Through cohesive branding and impactful marketing, Damn Good Scotch has established itself as the premium choice for millennials who value boldness and authenticity.

Client:

Jagatjit Industries

Duration:

Retainer

Contributors:

Rishabh Pahuja, Tejal Tunge, Rijo Alex, Nimit Sharma, Rajat Dey, Ritik Vats