In the year long warm summers of Rajkot, Gujrat, Sarovar Portico wanted to build a place where people of Rajkot can experience a friendly neighbourhood cafe. When we started the project, the brief was simple: How can we make people happy?

With our creative team, we concocted the idea of Garam Giggles, the name, so inviting and clear, it was sure to bring smiles to anyone who sees it.

The identity we created was a simple, typographical logo, playfully showing “giggling” GIGGLES, paired with warm and happy colours of blue, white and yellow. Accompanied by various emojis showcasing different emotions to add a flair of whimsy to the whole story. The tagline "Great food, greater giggles" succinctly captures the essence of the cafe, reinforcing its commitment to providing both delightful cuisine and a joyful experience.

Garam Giggles is positioned as a haven of playful enjoyment. It invites guests to sit, share hot gossip, laugh, and savour life in a lively and welcoming environment. The branding elements collectively convey a message of warmth, friendliness, and unpretentious fun, ensuring that every visitor feels at home and leaves with a smile.