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Brand Identity | Brand Name | Packaging Design | Social Media Deck | Brand Creatives | UX & UI Design

PUK PUK

Brief:

From the farms of Punjab to the hearts of all Indians, we are dedicated to serving eggs that are healthy, pure, and natural. Our unique approach is embodied in an aesthetic brand identity that features fun, hand-drawn illustrations of chickens, paired with a whimsical handwritten typeface. This combination reflects our brand's quirky, artsy nature and engages consumers, sparking curiosity and inviting them into our sassy chicken world. Both our verbal and visual identities are carefully crafted to be in sync, ensuring a cohesive and captivating experience.

The vibrant, illustrative designs showcase chickens engaged in various activities, adding an element of fun and laughter to our brand. We use a minimalist color palette of black, white, and strategically placed red accents to enhance the overall visual appeal. This creates a vibrant yet sophisticated look that captures attention and makes our products stand out. Our goal is to create a delightful experience that not only attracts but also entertains and resonates with our audience.

Client:

PUK PUK

Duration:

Project

Contributors:

Rishabh Pahuja, Tejal Tunge, Tarunika Gaur, Rijo Alex, Rajat Dey, Nimit Sharma, Arryan Saxena

"From the lush farms of Punjab to every Indian household, we bring you eggs that are healthy, pure, and natural. With fun, hand-drawn illustrations and a whimsical hand-written typeface, our brand captures the quirky, sassy spirit that invites everyone to explore our delightful chicken world."