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Brand Identity | Brand Collaterals | Menu Design | Signages

QBAR

Brief:

Nestled atop the luxurious Hilton in Chennai, this rooftop bar is a beacon of modern nightlife, renowned for its eclectic cocktails and vibrant ambiance. Our mission was to breathe new life into the bar's identity, infusing it with a contemporary edge that aligns with its reputation for sophistication and energy.

Our creative approach for the rooftop bar at Hilton, Chennai focused on transforming its visual identity with a contemporary edge. We chose a vibrant color palette inspired by the Chennai sunset, incorporating black, white, and striking orange accents. The classic Libre Bodoni font added elegance and readability, creating a sleek, modern look across all brand elements.

We also meticulously redesigned the bar's physical environment to enhance the customer experience. The menu and brand collaterals, from detailed layouts to stylish coasters, reflected the new aesthetic. Updated staff uniforms and signage ensured a consistent, immersive experience, embodying Q Bar's sophisticated and modern identity.

Client:

Hilton, Chennai

Duration:

Project

Contributors:

Rishabh Pahuja, Tejal Tunge, Rijo Alex