Route 04, a beloved Delhi-based pub, has been a cornerstone of camaraderie and great times for over a decade. Now, with a fresh identity and a brand new brewery, Route 04 continues to celebrate the journey and friendships that define its culture. Inspired by the American palette of blue, yellow, red, and white, the new design brings a playful, pub-like atmosphere perfect for hanging out with friends.

We undertook the comprehensive rebranding of Route 04, encompassing brand identity, collateral, environmental graphics for the pub, brand touchpoints, social media, and brand strategy. Our approach focused on creating a vibrant and inviting space that resonates with both long-time patrons and new visitors.

Through our creative process, we aimed to capture the essence of Route 04's spirit, ensuring every design element reflects the joy and connections fostered within its walls. Whether it's the bold logos, engaging graphics, or lively social media content, every touchpoint is designed to enhance the experience of sharing good times over great beer at Route 04.